Back Alley Charm
“Exclusivity builds value,” my father always said. That’s why he opened his restaurant on an alley with no name and no address. “Word of mouth is the best advertising. We don’t even need a sign if people like what they eat and tell their friends.”
So, no sign. For the first month, no one but friends of my father visited the restaurant. Until one night when the president’s personal secretary took a wrong turn and knocked to ask directions.
He liked what he ate and the rest is history.
“You also need a lot of luck,” my father finally admitted.